This week, as part of our focus on the Hope House service project, the sixth graders were charged with creating public service announcements, or PSAs. During Reading/Writing Lab, they viewed a series of powerful and iconic ads from Smokey the Bear asking us to prevent forest fires, to BMW imploring motorists not to text and drive. The kids determined the purpose and audience for each example and, after examining all of them, generated a list of common attributes. Once back in their advising classes, students formed small groups, determined an audience and purpose for creating their own PSAs, and created mockups. With some revision and fine-tuning, the groups went on to create posters that were hung throughout the school. The kids hope that they will draw attention to their causes and inspire some action!